First Bank changes name of UK, African subsidiaries.

FIRST Bank of Nigeria Limited has announced a phased corporate name change of its subsidiaries in the United Kingdom and sub-Saharan Africa. In a statement, the nation’s premier financial services institution noted that FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are now to be addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC, being the first set of subsidiaries effecting the name alignment. The statement added that the bank’s subsidiaries in Ghana, Senegal and Guinea will be next in the phased name change implementation. “The name change is being implemented to align the subsidiaries with the parent brand and to enjoy the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of banking leadership. This will further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets where the bank operates,” the bank stated. Speaking on the...